I thought the "Press Release" from BeerNews.org looked too much like a rough draft for Founders, and sure enough, it appears as though it wasn't meant to be released yet. I just received the official press release from Founders, which is mostly the same, with a few interesting pieces thrown in that weren't in the leaked version. Check out the parts below that are in bold...
Grand Rapids, Michigan, May 25, 2012 - Founders Brewing Co.’s Co-Founder and Vice President of Brand & Education, Dave Engbers, announced today that Frangelic Mountain Brown would be the next release in the brewery’s 750mL Backstage Series, with availability beginning in July.
Frangelic Mountain Brown is the quintessential taproom “one-off” beer: Founders’ brewers created the Mountain Brown series for their taproom in Grand Rapids in 2007. Frangelic Mountain Brown is the 16th iteration in the series of popular brown ales—and it likely won’t be the last. The singular characteristic of this beer comes from the use of hazelnut coffees in the brewing process. The beer has distinct aromatics with sweet and nutty flavors beautifully balanced. Founders is known for its beers made with coffee (i.e., the Breakfast Stout series), but this is both the brewery’s first brown ale and its first beer brewed with hazelnut coffees to be bottled. It clocks in at 9% ABV.
“The goal of the Backstage Series is to allow those beer enthusiasts who don’t have the ability to make it to our taproom an opportunity to experience some of the beers that, historically, have been limited to our taproom and a handful of high exposure events,” Engbers said. “Although these beers are not brewed in large volume, it is our intention to distribute them to all of our markets.”
While there will not be an official release party for Frangelic Mountain Brown at the brewery's taproom in Grand Rapids, the beer will be available on draft in the taproom beginning Monday, July 2. The focus of bottle sales will be in Founders' distribution footprint.
The next beer to be released in the series later this year will be a celebration of the brewery’s fifteenth anniversary, though the beer's style is yet-to-be revealed. The release party for this beer in November will be Founders' first to require advance tickets. The KBS release party in spring of 2013 is expected to be an even larger festival-type event--be on the lookout for more detail to come.
Founders Brewing Co. opened its doors in 1997 with the vision of creating some of the most unique craft beer in the world. Today, Founders has a loyal following, with several beers lauded nationally and internationally as award winners in their respective categories. In 2009, they were ranked as the 2nd fastest growing brewery in the United States and they are currently rated the second highest brewery in the world by ratebeer.com